Thank you for your interest in The Orlando Advocate. We are Central Florida’s Only Urban Lifestyle Weekly newspaper.

While our market is principally African-American, the Advocate is published for the reader who wants to be informed about the political and economic issues impacting Central Florida’s African-American community. We specialize in hands-on information and investigative reports. Our readership is sophisticated, upwardly mobile, and passionate about information.

Advertising in The Advocate will put you directly in touch with your market. And it IS your market. Orlando’s black community is the 7th fastest growing community in the nation– and the 4th fastest growing in black middle- to upper-income-levels. What’s good for you is that we know our market.

The average Black household contains 2.57 persons, so each Advocate taken home by a reader reaches at least 2 people.

Apart from housing, transportation and food– which, at 1/3 of total expenditures, represent the biggest portion of annual spending by Backs, personal insurance and pensions, healthcare, entertainment, clothing, and education, along with personal care, tobacco, alcohol, and reading make up another 30%.  An effective advertising campaign can help you get a share of this vibrant and growing market.

There’s no secret to effective advertising: advertise frequently in a medium that connects with your target market. Successful companies bombard you with ads.   Would you remember the name “McDonald’s” if you’d only heard one hamburger ad?

With a distribution of 7,500 papers, and a confirmed 2.57 adults per household, we communicate with nearly 20,000 urban market readers each week. It is an unusually diverse group. Seventy percent are black; 30 percent are white.  Most are loyal readers who trust us, and they support our advertisers.

Our papers are placed in churches, retail businesses, offices, convenience stores and conveniently located in street-level newspaper boxes. We’ve been online since 1997.

Let us be a part of your advertising strategy.  And welcome aboard.

Advertising Rates, Promotions and Policies

                  online visitors only      promo code: P4A7LN
                20% off regular rate 


Download MediaKit Summary

Please call us at (407) 648-1162 for additional information

 Download a full Media Kit here

Interested in Classified advertising? Click here.

Purchase advertising here

Advertising and Payment Policies

Paying for your Ad

We accept cash, checks and bank card payments.  In most cases we will send you an invoice by email that you can pay online.

We use Square as our primary payment provider, although for customers with Paypal accounts who prefer to pay through Paypal, we will send a Paypal invoice on request.

To pay a Square Invoice, simply click Pay Invoice in the invoice notification email.

You’ll need the following information:

  • Name on card
  • Card number
  • Expiration month and year
  • Billing ZIP code
  • 3-digit verification code

The invoice will state the time your payment is due (10 days, 14 days, 30 days, etc.).

For those who are interested in donating to our “Change for Charity” project, a collaboration with the Cornerstone Baptist Church that selects a local charity each year whose efforts are making a change in the local community, simply include a “tip” with your payment.  You can add a donation of up to 50% of the invoice total.

Note: Paying an invoice with Square is secure. Invoices can be paid with any supported card and you won’t be charged a fee.

Click here to purchase advertising

Contact Us

If you have any questions about the items listed, amount owed, or would like to request a refund before your ad runs, reply from your invoice email to contact us.

If we have any special information or directions for you, it will be found inside your invoice.  Click Pay Invoice to open invoice details, and scroll to the bottom of the page for any shared contact information.

Refund Policy

Advertising placed in accordance with the customer’s advertising order is not refundable if not cancelled in writing prior to scheduled run date.   Cancellation must be received at NOT LATER THAN close of business on the Wednesday before the applicable run date.

All advertising is subject to the publisher’s approval. Acceptance of advertising is not to be construed as endorsement of the product or the advertiser.

The Advertiser assumes all liability for any and all statements made in its advertisements and agrees to save the Advocate harmless for any claim that may be brought against the Advocate by reason of the published advertisements.  You further agree to reimburse the Advocate for any amounts paid in settlement of any such claim or in satisfaction of any judgment obtained as a result.  In addition, you agree to pay all necessary expenses, including reasonable attorneys’ fees, incurred by the Advocate in defense or settlement of any such claim.

Newspaper subscriptions are also not refundable.   Any remaining balance on a cancelled subscription will be donated to the Advocate’s Journalism Scholarship Program in the name of the subscriber.

Purchase advertising here